We’re excited to share the official announcement of our partnership with KOA. Together, we’ve launched an AI-powered Route 66 Centennial planning series designed to help RVers plan smarter, route confidently, and integrate KOA campgrounds seamlessly into their journeys.
KOA has published all six Route 66 Centennial segments as part of the collaboration. Inside AdventureGenie, the first three segments are now live and fully customizable, with additional segments releasing throughout March as we complete the full Centennial collection.
Explore the KOA + AdventureGenie Route 66 collaboration and start building your trip here → adventuregenie.com/koa
Below is the full press release.
KOA Expands AI Leadership Through Partnership with AdventureGenie
AI-powered Route 66 Centennial Series Launches as First Collaborative Project
BILLINGS, Mont. (March 4, 2026) — Kampgrounds of America, Inc. (KOA), the world’s largest system of privately owned campgrounds, today announced a new partnership with AdventureGenie, the AI-powered trip planning platform designed specifically for RVers and road travelers.
The collaboration launches with a Route 66 Centennial series featuring six AI-powered road trip segments designed to help campers plan faster, route smarter, and travel with confidence along the historic Mother Road. Each itinerary intelligently integrates KOA campgrounds with iconic landmarks, local experiences, and classic Americana stops — transforming inspiration into fully customizable trip plans in minutes.
“Route 66’s centennial is a milestone moment for American road travel,” said Diane Eichler, senior vice president of marketing at KOA. “Our research shows that more than half of prospective Route 66 travelers plan to camp along the route. As the leader in outdoor hospitality, KOA is focused on ensuring those travelers have the tools to plan with confidence. Partnering with Adventure Genie allows us to meet that demand with innovation that simplifies the journey from inspiration to reservation.”
For more than 60 years, KOA has led the outdoor hospitality industry through innovation in guest experience, campground development, and technology. This partnership represents the next evolution — pairing trusted KOA destinations with AI-powered planning intelligence. Unlike static travel guides, the AdventureGenie platform dynamically adapts routes based on traveler preferences, rig specifications, trip pace, and points of interest — surfacing KOA locations naturally within complete trip plans.
“AdventureGenie was built to help RVers move from inspiration to execution in minutes,” said Scott Lengel, CEO at AdventureGenie. “By layering intelligent routing and personalized journey planning across KOA’s expansive campground network, we’re helping drive incremental nights, deeper trip engagement, and smarter travel decisions across the network.”
The Route 66 Centennial series marks the first phase of the collaboration, with additional themed itinerary collections planned throughout 2026. AdventureGenie is offering KOA campers a special subscription discount as part of the launch. The Route 66 itinerary series is available at adventuregenie.com.
ABOUT KAMPGROUNDS OF AMERICA, INC.
Kampgrounds of America, Inc. has been the definitive leader in outdoor hospitality for more than 60 years. United under the mission of “connecting people to the outdoors and each other,” the company consists of two unique brands: KOA and Terramor Outdoor Resorts. KOA, the world’s largest system of privately-owned, open-to-the-public campgrounds, consists of more than 500 franchised and owned campgrounds. With unrivaled brand visibility, KOA also offers campground owners and operators unparalleled support in campground education, design, recruitment, marketing and technology. Terramor Outdoor Resorts, a glamping venture, opened its first flagship property in Bar Harbor, Maine in 2020. Literally meaning ‘Love of Land,” the brand focuses on delivering a refined and upscale outdoor experience. For more information, visit KOA.com and TerramorOutdoorResort.com.
ABOUT ADVENTUREGENIE
AdventureGenie is an AI-powered trip planning platform designed to help RVers, campers, and road-trippers plan smarter, more enjoyable journeys. By combining intelligent routing, campground matching, and personalized recommendations, AdventureGenie makes it easy to turn ideas into complete, customizable travel plans in minutes. Campers can start with curated trips or build their own journeys by simply describing where they want to go and what they want to do, while GenieMagic features help surface routes, destinations, and campgrounds that best fit their travel style. AdventureGenie is built to support both individual travelers and industry partners, helping campers spend less time planning and more time enjoying the journey. For more information visit us at adventuregenie.com, and follow us on Facebook and Instagram @adventuregenieofficial.
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